I'm a Berlin-based graphic designer and art director for objects, stories and spaces. I develop creative and strategic, holistic solutions that are clear and clean. Our world and times are complex enough – design should not add to that, but rather simplify and thus create understanding, excitement and engagement. Not limited to a specific medium as communication happens all around us 24/7, I focus on branding, websites, magazines and books, art and creative direction. Together with a broad network of thinkers, photographers, artists, illustrators and writers I approach each project content-first while design creates context. Therefore I lead the process from early conception to print or production in 2D, 3D and beyond – for businesses, brands and nice people in culture and commerce.
Currently working on an exhibition design for XC Hua Gallery, campaigns and retail experiences for Adidas with Atttd and the second issue of The Free Luch Commission's magazine.