I'm a Berlin-based graphic designer and art director for objects, stories and spaces. I develop creative and strategic, holistic solutions that are clear and clean. Our world and times are complex enough – design should not add to that, but rather simplify and thus create understanding, excitement and engagement. Not limited to a specific medium as communication happens all around us 24/7, I focus on branding, websites, magazines and books, art and creative direction. Together with a broad network of thinkers, photographers, artists, illustrators and writers I approach each project content-first while design creates context. Therefore I lead the process from early conception to print or production in 2D, 3D and beyond – for businesses, brands and nice people in culture and commerce.
From now on setting new standards in sustainable and systemic design with my co-founded studio NEW STANDARD S.
Currently writing a book on the responsibility and potential of design to design for change.